Coca-Cola Santa Claus

Coca-Cola wanted to do something special for a holiday campaign in Athens. We had the honor of partnering with the Greek agency IMDB to create an augmented reality application featuring an animated Santa Claus.

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HOLIDAY MAGIC

In select shopping malls throughout Athens, Santa appeared on a large screen as soon as a shopper stepped up. We configured the system to use motion sensors that let shoppers interact with the digitally generated Santa.

SEEING IS BELIEVING

Using an interactive totem outfitted with a camera and touch screen, shoppers could take a photo with Santa and print the image using the same device. Over the course of the 12-day campaign, shoppers took more than 5,500 photos and generated 300 shares on Facebook.

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