HBO: Soaking in Gold

HBO Asia wanted to create a branding ad with its logo soaking in pure gold.

  • Facebook Icon
  • Twitter Icon
  • LinkedIn Icon

THE GOLD STANDARD

The short ad aired during the live telecast of the Academy Awards on HBO Asia. The message? HBO is the gold standard in television entertainment—second to none.

PERFECT PROCESS

Using 3D modeling, our artists worked hard to perfect melted metal and create a full CGI simulation of liquid gold that looks natural. Needless to say, creating simulated gold is a bit more cost-effective than procuring the real stuff.

  • Photography Icon
  • CGI Icon
  • Video Production Icon
  • Retouching Icon
  • Localization Icon
  • Immersive Experiences Icon

"Lorem ipsum dolor sit amet, mei denique persecuti percipitur no. Te quo veritus vivendo voluptua, pri an mucius incorrupte."

Ben Franken, CMO, GMC