Reebok: Winter Classic

Held on or around New Year’s Day, the NHL Winter Classic—a regular season outdoor hockey game—is considered one of the National Hockey League's premier events.

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STRATEGIC DECISIONS

The photos for this highly anticipated game had to be shot in studio. Shooting on location was impossible because NHL players maintain incredibly busy schedules.

GETTING THE COMPOSITIONS JUST RIGHT

Our job was to source suitable materials and create compositions for each shot. After an art director weighed in, we developed the final images, paying particular attention to the details.

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